Role: Designer / Sr. Designer
Duration: 18 months
Advertising for LinkedIn accounts for a quarter of LinkedIn's total revenue (2015 forecast is close to $3 billion). When I first joined the team, the advertising experience was extremely fragmented: Campaigns were running off of third-party tools, analytics were incomplete and from different data sources. The team's goal at the time could not look past visual updates to ad units, aiming for only marginal wins in performance. With a new product in the horizon (Sponsored Updates), the team desperately needed to improve the advertiser management experience as well as moving to a better technology framework.
I took the opportunity and pitched the idea of a complete redesign of the LinkedIn Ads platform in order to support Sponsored Updates and also provide a more scalable home for future LinkedIn ad products. Project MadMen sparked new energy and excitement to cross-functional partners and executive leadership. The experience is now available to all and known as Campaign Manager. In designing Campaign Manager, I worked closely with our internal ad ops team to learn their pain points and iterated on designs with their feedback.
Campaign Manager has become the backbone and future of Marketing Solutions since its release. It also managed to raise NPS/customer satisfaction scores by 10%. Please get in touch to learn more.