JH.

Role: Head of Design, Facebook Identity
Duration: 2022 – 2024

During my tenure, I worked exclusively in the Identity space, spanning across multiple Profile products such as Personal Profile, Additional Profile, Professional Mode, Pages (New Page experiences), Profile Switcher, Avatars on Profile, and Community Profile (0-1 effort). The team is uniquely situated as part of the horizontal foundation team to work both vertically and horizontally across the app to enable top company initiatives.

Facebook as a social platform is looking to reinvigorate its user base and serve people's changing behaviors and needs. One of the pivotal products that will power this transformation is Profile, as the one of the highest visited surface on the app. Facebook Profile is a horizontal platform product that enables multiple cohorts (individuals, creators, businesses) of profile products such as Professional Mode, Additional Profile, and New Page Experience. My team was in charge of creating the vision and strategy to evolve the existing profile toward a modern and improved experiences for all cohorts. I led the framing of the vision with three core design tenets: 1) Cohesion; 2) Dynamism; 3) Freshness. The work was well received and gained support by executive leadership.