Role: Product Design Director
Duration: 2020 – 2022
LinkedIn as a professional platform is the definitive social network for working professionals. Today it is essential for corporations of all sizes to participate in this social network in order to engage with this audience. An early need fulfilled by LinkedIn is to help corporations establish their talent brand in order to help companies attract, hire and retain talent. As LinkedIn found success in establishing the world’s definitive talent marketplace, my team is continuing to design and build a products and services marketplace to help companies market and sell their products and services. In this role, I am helping evolve and modernize our existing Pages product to be more consumer-friendly at the same time lead my leads to develop strategic zero-to-one product initiatives.
Products Community
Products Communities aims to help businesses create the best place to discover, discuss and get more out of all the products you use for work. In realizing this vision design plays a role in both experimentation in our live product and visioning what the future may be. For Members, these communities are safe, responsive and convenient. For Organizations, these communities are a safeguarded, effective way to nurture product users and attract buyers.
Services Marketplace
Services Marketplace aims to create the digital storefront for service providers and provide a seamless experience for buying and selling digital services. Design played a strategic role in realizing the vision of this project since inception and evolution from ProFinder (standalone service) into an integrated experience into LinkedIn Flagship app. For Providers, Service Pages help establish their identity, build reputation, publish content, refer buyers and providers. For Buyers, they can receive proposals, rate & review providers, grow community by hiring providers, and give & receive referrals.
Social Commerce
As social networks move into commerce, a tiger team was put together to investigate how LinkedIn may enable commerce for its members. Design led an exploration to explore multiple use cases. This work was done in close collaboration with Product and User Research where we came up with detailed feature designs and narratives and presented to executives to inform our strategy. This work led to a funded commerce product that will be launching. The creative direction for the concept is to first and foremost showcase frictionless transactions happening on LinkedIn but also how we may supercharge commerce digitizing natural social gestures. We tackled the problem embracing three major themes:
Enabling commerce where discovery happens
Frictionless buying experience based on community
Empowering creators
Customizable packages/content to maximize value for their audience/customers
Serendipitous discovery
Embrace existing social behaviors (like/comment/share)
Extending new social behaviors naturally
