JH.

Role: Head of Design, Facebook Identity
Duration: 2022 – 2024

During my tenure, I worked exclusively in the Identity space, spanning across multiple Profile products such as Personal Profile, Additional Profile, Professional Mode, Pages (New Page experiences), Profile Switcher, Avatars on Profile, and Community Profile (0-1 effort). The team is uniquely situated as part of the horizontal foundation team to work both vertically and horizontally across the app to enable top company initiatives.

Building the Metaverse was one of Meta's key long term company-wide priorities. However, adoption of the Metaverse was slow paced as people needed headsets to fully experience the Metaverse which had many dependencies. Avatars became a key pillar of the Metaverse growth strategy as a low-friction way to introduce people to the Metaverse. My team was responsible for the +60% of acquired Avatar users for the Metaverse team across the Family of Apps. As the growth goals got more aggressive, there were growing concerns from leadership of overly growth-oriented experiences. I led the team on a new strategy to shift from pure growth to creating better synergies between growing the Metaverse and Facebook app goals. This resulted in a vision and strategy of Avatars on Facebook that is well aligned with Facebook's strengths and the Avatars offering.